The Truth About E Girl Makeup: Tutorial From Real TikTok Artists

E-girl makeup tutorials dominate social media and turn everyday users into the bold, expressive "new bad girls of the Internet" inspired by icons like Billie Eilish. This trend emerged in 2010 and has grown into a distinctive style that now floods Instagram and TikTok feeds.

The e-girl esthetic combines several signature elements. Dramatic blush, graphic eyeliner, and vibrant eyeshadow define this look that blends grunge, anime, and goth subcultures seamlessly. The style features thick manga-style eyeliner, saturated blush patches under the eyes and nose, and decorative elements like hearts and freckles. This piece will help you create authentic e-girl makeup looks with guidance from TikTok artists who excel at this undeniably cool, edgy style.

What is E-girl Makeup and Why is it Trending?

The term "e-girl" has changed a lot over the last several years. People once used it to mock women they thought wanted attention on male-dominated gaming platforms. Now it has grown into something much more - a vibrant subculture with its own distinctive look.

The rise of the egirl look on TikTok

TikTok helped e-girl makeup break into mainstream culture in the late 2010s. The platform created the perfect space for this bold esthetic to thrive and challenged Instagram's polished, edited looks. Belle Delphine's growing popularity in summer 2019 pushed the e-girl subculture into the spotlight. Business Insider called her "a symbol of the first wave of e-girl".

TikTok's success with this trend came from "transformation videos" where users dramatically changed their looks to match the e-girl esthetic. The platform's basic editing tools led to more authentic, raw content that struck a chord with young users looking for alternatives to mainstream beauty standards.

Cultural influences: anime, goth, and grunge

The sort of thing I love about e-girl makeup is how it blends different influences. The look draws heavily from:

• Japanese anime and manga (particularly the exaggerated eye styles)
• K-pop beauty trends
• Early 2000s emo and scene styles
• 90s grunge and mall goth fashion
• Gaming and cosplay culture

This style combines "cute and edgy esthetics" by mixing bright colors with darker, alternative elements. YouTuber Jenna Marbles described it perfectly as a blend of "Harajuku, emo, and Igari makeup, the hangover makeup in Japan". Japanese street fashion and anime characters inspired many e-girl makeup features, like the signature blush across the nose and dramatic eye shapes.

How e-girl makeup expresses identity

E-girl makeup does more than just follow trends - it helps people express themselves and build identity. The esthetic celebrates being unique while creating community among its followers.

Young people, especially Gen Z, use the e-girl look to explore identity in today's digital world. The style mixes symbols of vulnerability and strength - heavy blush creates a youthful, doll-like look while bold graphic eyeliner makes a powerful statement.

E-girls talk openly about mental health. Some makeup choices, like under-eye circles or "sickly" looks, express emotional states. Doja Cat explained her e-girl look to Vogue as wanting to look "like she just got pneumonia". The esthetic lets people show their inner feelings through striking visuals.

The e-girl movement challenges traditional beauty standards. People who embrace these bold, creative looks are creating their own beauty rules and finding others who share their values.

Step-by-Step E-girl Makeup Tutorial from TikTok Artists

Want to rock that e-girl glam in your daily look? TikTok artists have mastered this bold esthetic. They blend elements from anime, goth, and gaming cultures into a striking makeup style that's taking social media by storm. Here's how you can create this look with some simple steps.

1. Prepping your skin with primer and base

A smooth canvas makes all the difference for your e-girl transformation. Start with a hydrating primer to make your makeup last all day. Add a lightweight liquid foundation for that "my skin but better" finish. Since this style highlights your eyes and cheeks, a light base prevents your makeup from looking cakey.

For the perfect base:

• Use concealer to cover dark circles and blemishes (add a tiny bit on your eyelids as primer)
• Lock everything in with translucent powder to manage shine
• Keep the foundation light to complement the playful e-girl esthetic

2. Creating the signature egirl eye makeup

Your eyes will steal the show in this look. They're the centerpiece of your e-girl transformation. Pick vibrant eyeshadow colors - pink, purple, blue, or red shades work great for this style.

The e-girl eyeshadow technique differs from regular makeup:

1. Pick just 1-2 colors that work together (skip intense smokey eyes or 3D cut crease)
2. Layer the color slowly with light applications
3. Use soft brushes to blend perfectly
4. Create a youthful, wide-eyed look

TikTok artists suggest peach or coral tones for newcomers. You can try bolder colors like blue, green, or red as you get more comfortable.

3. Drawing bold e girl eyeliner and graphic shapes

The eyeliner defines the e-girl look. You'll want bold, thick, dramatic wings. A liquid eyeliner with a fine tip gives you the precision you need for those sharp, sleek lines.

Your perfect e-girl eyeliner needs these steps:

• Place the liquid liner at your eye's corner and draw a straight line upward
• Make the line as long as you want (longer lines create more drama)
• Draw another line from the tip back to your eyelid to form a triangle
• Fill in the wing completely for that striking look

Many e-girl fans add their personal touch with unique graphic elements - tiny hearts under the lower lash line, stars, or hand-drawn freckles using eyeliner.

4. Applying blush across cheeks and nose

The e-girl's blush placement stands out from traditional makeup. Skip the usual cheek-only application. Instead, sweep a generous amount of blush horizontally from your nose's bridge toward your cheeks.

Master these blush techniques:

• Grab a large blending brush for smooth application
• Add blush to your nose's tip and bridge for that sun-kissed effect
• Blend in circles from bottom to top for a natural look
• Pick vibrant pink, peach, or coral shades for that signature flush

This bold rosy look creates the youthful, doll-like appearance that e-girls love.

5. Finishing with lips and highlighter

The final touches of your e-girl look need strategic highlighting and the right lip color. Dust some powder highlighter on your nose's bridge and tip for an ethereal glow. A subtle highlight on your cheeks adds extra dimension.

Your lips can go two ways:

• Soft approach: Choose peach or nude lipstick, tinted lip balm, or subtle gloss to keep the focus on your eyes and blush
• Bold approach: Pick dark red, purple, or black lipstick for an edgier, gothic vibe

Many TikTok artists add final details like hand-drawn freckles or tiny black hearts under the eyes to complete their e-girl charm.

E-girl Makeup Looks You Can Try

The perfect e-girl style comes from learning different ways to express this esthetic. These looks range from subtle touches to bold statements. Anyone can find something to match their inner e-girl without sticking to just one style.

Soft egirl makeup

A soft approach creates a dreamy, approachable look that works great for e-girl beginners. Light coral, peach, or pink eyeshadow should be diffused across your lids. The eye look should stay gentle and blurred rather than dramatic. A subtle winged eyeliner adds definition without being too much.

Your blush placement makes all the difference in soft e-girl makeup. Apply it generously on your nose and cheeks' apples to get that signature flush. A tinted balm or nude lipstick will boost your natural lip color while keeping the focus on your eyes and cheeks.

Goth-inspired egirl look

The goth e-girl makeup style delivers intense drama. A pale foundation base creates contrast with dark eye makeup. Deep shadows in black, purple, or navy create smoky eyes. Thick, bold eyeliner adds statement-making drama.

Blood-red or black lipstick adds the perfect gothic touch. Black colored contacts can take your look from casual to intensely dramatic in seconds.

Pastel and kawaii esthetic egirl makeup

Pastel e-girl makeup mixes playfulness with bold expression through soft color palettes. A blend of pastel eyeshadows - pinks, blues, yellows, or lavenders - creates a dreamy effect. The eyeliner should stay visible but thinner than goth style. Your colorful shadow becomes the star.

Glossy pink lips and maybe even temporary face stickers or hand-drawn hearts boost the kawaii inspiration. Rainbow wigs and violet contact lenses can complete this fantastical transformation.

Egirl makeup for dark skin tones

Dark skin creates stunning contrast with e-girl makeup. Bold, pigmented colors like deep purple, emerald green, or gold make eyeshadow pop beautifully. The wing liner needs an intensely black formula to stand out.

Cream blushes work better than powder for color payoff on deeper skin tones. Rare Beauty's liquid blush in "Lucky" or Juvia's Place blushes give excellent pigmentation. Fenty Beauty's "Drama Class" creates that cool-toned pink flush without looking ashy or chalky. Hazel-colored contacts add an especially mesmerizing touch to complete the look.

How to Use Colored Contact Lenses for E-girl Makeup

Colored contact lenses add that perfect final touch to your e-girl look. They take your makeup from basic to extraordinary and create a striking visual effect that matches the bold e-girl esthetic perfectly.

Choosing cosplay contacts for your look

Cosplay contacts will change your eye appearance in dramatic ways. These lenses work great for creating authentic e-girl vibes. You'll need to think about several things before picking your perfect pair:

• Purpose: You'll need to decide between prescription lenses for vision correction or non-prescription ones for looks alone
• Design intensity: The choice comes down to subtle enhancement tints or bold opaque colors that completely change your natural eye color
• Comfort level: New users should start with daily disposables - they're convenient and hygienic for occasional wear

Dark brown eyes need lenses with opaque tints to get full coverage and vibrant colors. If you want a natural look, try lenses without a limbal ring (the dark outer rim around the iris). This gives a more subtle, blended appearance.

Best contact lenses for different egirl styles

The right contacts can take various e-girl esthetics to the next level:

The Constellation collection works great for soft e-girl looks. It comes in twelve colors with three-color blends that create anime-like eyes. Light pinks and subtle blues match perfectly with gentler e-girl makeup.

Goth-inspired e-girls love contacts with bold black outer rings - they make eyes look bigger. These dramatic lenses use pigmented colors to completely change your eye color and work great with darker makeup styles.

The Macaron Collection fits perfectly with pastel and kawaii esthetics. It offers sweet, vibrant shades that look like different macaron flavors. Hello Kitty-themed lenses with bow tie and cat whisker designs add a playful touch to pink-toned makeup looks.

Safety tips for wearing colored contact lenses

Colored contacts look amazing, but they're medical devices that need proper care:

You should see an eye care professional before buying any contacts, even non-prescription ones. This step will give you the right fit and protect your eye health.

Licensed vendors are the only safe option for buying contacts. Stay away from novelty stores or beauty salons. In fact, U.S. law requires a prescription for all contact lenses, whether they correct vision or not.

Clean hands are essential before touching your lenses. Use only sterile contact solution - never water or saliva. Your lens case needs replacement every three months. Stick to recommended wear times and don't sleep in your lenses unless they're made for overnight use.

Take your lenses out right away if you feel any discomfort, redness, or irritation. Call your eye care professional if these issues come up.

Top Makeup Products Recommended by TikTok Artists

Want to nail that perfect e-girl vibe? TikTok creators have tested countless products and narrowed down the essentials that deliver bold, eye-catching results without blowing your budget.

Best Eyeliners for E-Girl Makeup

To create clean graphic lines and those signature anime-inspired wings, you need tools that offer precision and intense color payoff.
TikTok Artists love:

• Creamy kajal-style liners that glide easily and blend well when you want a softer, smudged effect.

• Waterproof gel liners with rich pigment that stay in place all day, ideal for long shoots or nights out.

• Ultra-fine liquid liners that offer razor-sharp definition and make it effortless to draw dramatic wings or bold geometric accents.

Affordable Blush & Highlighter Palettes

A glowing e-girl look is all about rosy cheeks and bright, luminous highlights.
Creators often recommend:

• Multi-shade blush palettes with pinks, corals, and berry tones to match different moods and styles.

• Shimmer highlighters that pop on the cheekbones, nose tip, and cupid’s bow.

• Warm-toned palettes that pair beautifully with deeper skin tones while still offering soft, buildable color.

These palettes are budget friendly, highly pigmented, and versatile enough for both daily looks and creative TikTok transformations.

Lashes, Mascara & Brow Tools

Big eyes are a key part of the e-girl aesthetic, and TikTok artists rely on:

• Length-defining mascaras with slim brushes that catch even the smallest lashes.

• Faux mink lash sets offering multiple styles, from soft and cute to dramatic and spiky.

• Brow creams and pomades that hold shape through sweat, movement, and even swimming—perfect for crisp, expressive brows.

Where to Buy E-Girl Makeup Kits Online

If you want to build your own kit, check these shopping spots:

• Large beauty retailers, which offer long-lasting eyeliners, multi-use face palettes, and lash sets at accessible prices.

• Handmade marketplaces, where independent creators sell curated e-girl makeup bundles and unique artisan cosmetics.

• Online megastores, featuring everything from colored contact lenses to full e-girl starter kits, often with discounts and fast shipping.

Conclusion

E-girl makeup is more than just another trend on social media. You've found how this bold esthetic combines elements from anime, goth, and grunge cultures into a distinctive style that celebrates self-expression. Beauty standards keep evolving in the digital world, and this transformation from a once-derogatory term to a vibrant subculture proves it.

The style gives you endless creative possibilities. You can go for a soft approach with subtle winged liner and peachy tones, try the dramatic goth-inspired look, or play with pastel esthetics. This makeup style lets you create a visual identity that feels true to who you are and connects you with a community of like-minded people.

Safety is definitely important when using colored contacts, but these eye accessories take any e-girl transformation to the next level. Real TikTok artists' product recommendations are a great way to get professional-quality results without breaking the bank.

E-girl makeup ended up becoming about freedom of expression rather than following strict rules. The step-by-step tutorial gives you a foundation, but you should adapt techniques and colors to match your unique features. The true essence of e-girl esthetic shines through its boldness, creativity, and drive to challenge typical beauty norms.

Want to change your everyday look? You have all the tools, techniques, and inspiration. Your e-girl experience starts now!